Colour
There's no pitch on this page. It's what we say to everyone before they choose, and it saves more repaints than anything else we do.
A colour is never one colour

The same wall, the same colour, six different times of day.
This is the most expensive mistake people make. A colour chosen from a chip under shop lighting is not the colour that ends up on a north-facing wall in Kitsilano. We leave samples on your actual wall and ask you to look at them for two days before you decide.
This is a chromatic adaptation between daylight temperatures, damped to allow for the fact that your eye compensates for a lot of it. Which is the catch: standing in the room you adapt and it looks fine, but the colour has still moved relative to everything else in there — and that is what people notice a week later.
Paint has no colour of its own. It only has the colour of whatever light is falling on it, which in a Vancouver house changes completely between breakfast and dinner.
It is the first question we ask and most people have never thought about it. North-facing rooms get cool, flat, blueish light all day. A grey that looked warm in the shop will go cold and slightly purple in there. South-facing rooms get the opposite problem: warm light most of the day that pushes creams toward yellow.
West-facing rooms are the tricky ones. Neutral in the morning, then very warm and very orange for two hours in the evening, which is precisely when you are usually in them.
Not two minutes, and not on a card. We paint patches straight onto your wall, big enough to actually read, in more than one place in the room. Then we go away and you look at them in the morning, in the afternoon and with the lamps on.
It costs us a return visit and it is the cheapest thing we do, because a repaint costs everybody far more.
There is no such thing as white paint. Every white leans somewhere — yellow, pink, green or grey — and next to your ceiling, your trim and your floor it will lean visibly. If you want a room to feel bright, the answer is usually a warmer white than you think, not a cleaner one.
We won't tell you a colour is wrong because we don't like it. It's your house and you're the one living in it. We will tell you if it's going to behave differently than you expect in that particular room, and then we'll paint whatever you decide.
Half an hour, no charge, and you'll have a fixed price the next day.